June Footfall Insights: A Positive Start to Summer for Godalming
June marked a positive start to the summer for Godalming, with town centre footfall increasing both month-on-month and year-on-year. The latest Place Informatics data also highlights encouraging trends in visitor behaviour, including longer dwell times than last year and signs that Godalming continues to attract visitors from beyond its immediate catchment.
June at a glance
302,393 visits to Godalming town centre during June
1.7% increase compared with May 2026
2.0% increase compared with June 2025
Average dwell time of 49 minutes - 10 minutes longer than June last year
39% of visitors classified as having high spending potential
Events continue to bring new audiences to Godalming
Events such as the Spring Festival and ChoirBLAST play an important role in attracting visitors from beyond Godalming's immediate catchment, creating valuable opportunities for businesses across the town.
June's data provides a good example of this. During the ChoirBLAST weekend, one of the UK's largest non-competitive contemporary choir festivals, which brought together more than 100 choirs performing across 14 venues in Godalming, footfall increased significantly compared with the previous weekend, with Friday recording more than 7,000 additional visitors and Saturday almost 4,000 more.
What this means for businesses
June's visitor profile provided encouraging evidence that Godalming continues to attract visitors from beyond its immediate catchment. While local visitors remain the town's core audience, the data shows people are travelling from further afield to spend time in the town, creating valuable opportunities for businesses to reach new customers.
The quality of those visits also remains encouraging. Although average dwell time eased slightly compared with May's unusually high figure, visitors still spent considerably longer in the town than they did in June 2025.
Source: Footfall insights are provided by Place Informatics using anonymised, aggregated mobile device data. By analysing the volume of unique mobile devices detected within Godalming town centre, the data is modelled to provide an estimate of the total number of visitors. All data is GDPR compliant.